How Auraya’s Voice Biometrics Technology Complies with Mastercard’s Six Key Principles to Data Practices


Auraya Blog

How Auraya’s Voice Biometrics Technology Complies with Mastercard’s Six Key Principles to Data Practices

Angelo Gajo | November 27, 2019 | 3 minutes


Last month in October, Mastercard published their white paper report on ‘The Global Data Responsibility Imperative’. The paper outlined how MasterCard believes data can be “leveraged responsibly and securely” to help generate benefits for individuals and society. Mastercard outlined the six key principles to guide their data practices – security & privacy, transparency & control, accountability, integrity, innovation and social impact.

The white paper states that while over 90% of individuals and business leaders share the universal importance of data privacy, only 25% of consumers firmly believe that companies could deliver these principles today. To maintain consumers’ trust, companies must actively maintain a high level of security as well as ensure proper management for their customers’ data. Fortunately, with Auraya’s voice biometric technologies, meeting these six principles is easily achievable.

Obtaining customers’ consent is imperative when using voice biometrics and must be asked before using voice biometrics to verify an identity.

When creating voiceprints, the recorded voice samples are immediately destroyed or if required to be kept for other reasons they are encrypted and archived in a secure storage location.

Voiceprints being securely encrypted and stored separately from any personally identifiable information. Additionally, Auraya provides the ability to delete voiceprint data, allowing customers to request data deletion at any time. This approach ensures that customers stay in control and informed of their data. Whether it is in a call centre IVR or an automated chatbot, there is transparency and integrity on why and how customers’ voice biometric data are used.

Auraya’s voice biometric technologies include several patented features that ensure continued accuracy and security performance. Every time a customer successfully verifies their identity with voice biometrics, their voiceprint is updated. The more it is updated, the more personalized it becomes to the specific customer, drastically decreasing the chance of fraud attempts. Further Auraya’s innovative technologies are unlike any other biometric technologies such as face and fingerprint, which can be stolen easily. Simply recording or synthesizing a voice is not enough to breach an account that has Auraya’s voice biometrics security. Auraya’s patented features can detect synthetic or recorded playback voices and flag fraud attempts in real-time. Random challenges can also be issued to reject these synthetic and recorded playback voices. These features ensure that Auraya and the respective clients maintain proper accountability for their customers’ data. 

Not only can Auraya’s voice biometric technologies provide secure and efficient authentication and fraud detection capabilities, it is also performed through excellent data practices. As voice biometric implementation becomes widespread; and with the increase in online transactions via voice-enabled smart devices, all financial service organisations will use voice biometrics for financial transaction authentications.

If you’re interested in knowing how Auraya’s voice biometric technologies stays compliant within numerous data privacy and data protection regulations around the world, you can read our white paper here.




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